Branding 101 for Solar Businesses

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What is a Brand?

A brand is a name, picture, logo, design, or symbol, or combination of those items, used by a seller or a service provider to identify its offerings and to differentiate them from competitors’ offerings (Designhill, 2021). For a solar business, the label kit design with a logo form a part of their branding that will make them more easily recognisable to their customers.

What is a Brand Name?

Brand name is a trade name that you apply to the family of services or products that you offer or just a line of a services that you offer. For ex, Nike is a brand name that used on most Nike products, whereas Apple has many different brand names for different lines of its’ products such as iPhone, iPads, iPods etc. Having a recognizable brand name is very valuable for a solar business, as it can lead to higher sales. So why not show it off on our custom label kits?

What about Branding?

Branding is the set of activities designed to create a brand and position it relative to competing brands in the minds of consumers. Branding is all the action that your Solar Business will take to gain exposure through making itself more easily recognisable. Whether it is represented in the social media posts that project the brand colours or values of your company; branding also includes packaging you use and the custom labeling on the finished projects.

Exposure through Custom Labeling

While your labels deliver your solar business message, gain offline exposure and show off your brand name, they also need to be there to fullfill your legal obligations. Our custom label kits will do just that. They can be fully customisable and most importantly they are fully compliant ensuring that your business can enjoy the good reputation that it deserves.

To learn more how you can receive your Free Branded Label Kit click HERE.  Our solar labels are backed with a 4 year guarantee. They are Australian-made with Genuine 3M Adhesive Backing.  We’d like to take this opportunity to thank you for your support. We look forward to partnering with you long into the future!