Marketing 101 for Solar Installers with 4 Steps to Increase your Online Presence
Step 1: Get a Professional Website
The first step is to get a website created. This will increase your Google search rankings, and it will be the first place people look for information on where to get a quote for their solar installations. Professional, simple and clean looking website will reflect positively on your business as well and it has worked well for other solar installers.
Step 2: Create a Facebook Page
Create a business page on Facebook with all of the main information about your solar business that you listed on your website. Invite people you know to like it to get you started, then start sharing any business posts, testimonials, blog content, industry news, and local stories that you think your potential clients would like to read.
Step 3: Join Facebook Groups for Networking
For example, a group like Quality Solar. The name says it all!
According to their page description, this group is about helping the industry bring up the quality of work and allow people to see other peoples work that is of good quality so others may get ideas of how to improve their own installs.
The standards of solar installations are constantly evolving and this is a great way to stay on top of the changes and in the know.
By networking with other businesses you might also get assistance from those who are in the same position like you and from business owners who are dealing with or have dealt with same situations or issues…
Step 4: Get Listed Online
Getting your business listed on the website such as Solar Quotes can assist your business with the exposure it needs, amongst the pool of potential clients who are already in the marketplace ready to buy. Building your reputation on these sites can also make you more competitive and result in more successful quotes.
Hope you enjoyed reading our article, so feel free to let us know if you agree with the steps that we’ve listed here. We’d like to take this opportunity to thank you for your support. We look forward to partnering with you long into the future!
Your team at PV Connections